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Rules of Play

Fair and Independent Reviews

All products sent to me for review will be assessed honestly and independently. The brand providing the product has no influence over the final review or outcome.

Volume of Products

Due to the high volume of products I receive, not all items sent to me will be reviewed. I prioritize content that aligns with my audience’s interests and needs.

Dedicated Video Criteria

Some products may not receive a dedicated video if there isn’t sufficient content or value to justify a standalone production. It might, however, be included in another video – i.e. “What’s in my EDC” etc.

Truthful Content

I am committed to providing truthful and unbiased information to my audience. I do not consult with brands on the content of my videos. If you are confident in your product’s quality, we can collaborate effectively without any compromises.

Sponsored Content Policy

For products that do not meet my criteria for organic coverage but still require a dedicated video, my sponsorship fees apply. Such videos will be explicitly marked as sponsored.

Acknowledgment of Free Products

Transparency is key. Any video featuring products provided to me for free will ALWAYS include an acknowledgment that the product was supplied at no cost. This practice ensures integrity and clarity for my audience.

This disclaimer is designed to maintain the trust of my audience while fostering clear communication with brands.